GENERAL MINES

Brought to you by the world’s biggest coffee producer for over 150 years, General Mines is a coffee company that delivers delicious, top-quality Brazilian coffee beans right to your front door through a weekly subscription service. Inspired by the mountain terrain in the state of Minas Gerais, Brazil, General Mines offers a range of unique flavored coffee roasts, having all customers looking forward to their next morning cup of coffee.

The brand identity focuses on modern typography, iconography, and a nature inspired color palette. The visual elements aim to combine simplistic design with calmness and humor to make coffee lovers enjoy this unique subscription service.