SANDBAR
The objective of SANDBAR was to create a line of skincare products for men. By using natural ingredients, no harsh chemicals, and being sustainably sourced from beaches in Brazil, SANDBAR brings sand to man. SANDBAR offers a body bar, body wash, and lotion that focuses on washing, exfoliating, and moisturizing men's skin. Inspired by the easy-going and relaxed ocean lifestyle, SANDBAR uses scents that aim to appeal to men of all ages.
The brand’s identity focuses on vibrant colors, unique typography, and consistent negative space iconography to stand out on all store shelves around the world. Are you ready to beach?
American Advertising Federation of Tuscaloosa • Silver ADDY Award • 2023